Posted on | November 2, 2008 | 1 Comment
Here Come The Twitter Ads – StopTwitterSpam.com
An insightful, thorough treatment of new ad formats (some would say spam) emerging on the Twitter platform. Deals in detail w/ one form from Magpie in which up to 20% of Tweets from a subscribing author are ads from Magpie sponsors. Not surprisingly Twitter community resistant as these ads are 1. not clearly marked, 2. not relevant, contextual, 2. not from an accredited Twitter stable of advertisers. StopTwitterSpam.com is an authoritative site on Twitter’s goings on having been quoted on PBS.
Netflix and TiVo to Partner on Movies – NYTimes.com
So, if youâ€™re a big TV advertiser, what do you not want to hear? Yep, Netflix and Tivo double teaming you to offer more ad-lite content through the little screen crowding out your ad-laden network / cable fare. Basically, Netflix is brining its 12,000 movie library to Tivo clients. If youâ€™re a Netflix subscriber, theyâ€™re free. Tivo expects (hopes) the 9M Netfix subscribers will now want to get a Tivo DVR so they can run amok in the Netflix â€œaislesâ€. For Netflix, this is one in a string of hardware distribution deals including Xbox, LG and Samsung. It hopes it will keep customers as they transition from DVD players (and expensive red envelope distribution) to DVRs, PCâ€™s, etc. (and cheaper, but intensely competitive online distribution).
Conversational Marketing Toolbox – Federated Marketing
Interesting, integrative step in campaign management targeting social media. While not available to the masses until Q109, Federated CM Toolkit is an open tool used to Engagement, Amplification and Equity through a customized/able set of data points. Includes traditional page views, clicks, sources, but extends to include commenting, blog posts, sentiment, widget adoption, Twitter activity, social bookmarking and organic search ranking. I suspect content pass-along measures will follow. First, real attempt to quantify all the different aspects of an social media campaign.